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Module 2 - Lecture 1 - Introduction To Qualitative, Quantitative and Mixed Methods Research

Here are notes from the opening lectures, very much scribbled down on the iPad. Lots of interesting discussions around our potential research projects, and I left feeling like I wanted to explore critical discourse analysis in more depth. I think approaching the model music curriculum through this lens will be useful.





Quantitative methods:

  • Numerical data

  • Large observations

  • Basic raw data

  • Surveys, structured obs and content analysis

  • Explanation through rigorous measurement

  • Allied to positivism, objectivism and falsification

  • Ontologically social = disconnect


Quantitative methods utilise a deductive approach (Bryman, 2008).

Order of approach;

Theory

Hypothesis

Design

Measure of concepts

Space and subjects

Collect data

Process data

Analyse data

Findings/conclusions

Write up

Build on theory


Key terms of quantitative research = operationalisation, precision, consistency. Helps organise ideas and concepts.


Surveys use left-right attitudinal scale; five point scale

Encouraged to use pre-existing data.

Causal inferences including dependant and independent variables.

Validity = does it measure what we say. Relationships between variables and all are included.

Reliability = is it consistent, intertwined with validity.

Generalisability.

Replication , should be able to be carried out by any other researcher. Objective


Qualitative research


  • textual or visual

  • Smaller cases, highly complex/messy data

  • Interpretivist

  • Interviews focus groups, document analysis

  • Rejection of quantitative research terminology

  • Scientistic, exaggerating value of those approaches

  • Unavoidably subjective

  • Embrace the bias

  • King, Keohane and Vane book


Approach = inductive stages;

Research questions

Selection of subjects

Collection of data

Interpretation

Conceptual developments

Writing up of findings


Quant v Qual sectarianism is a very real thing, with roots deeply embedded in epistemology and ontological.


Pragmatism wins due to RQs, available data, level of analysis, audience


Mixed methods

Utilising strengths of both to service the research questions

Triangulation

Completeness, gaps filled

Exploring difficult stuff so should use the tolls available


Credibility = quants more respected in certain arenas


Methods should be methodically thought out with regards to RQs.


Asking questions in quantitative and qualitative research


  1. Surveys

Quantitative research, positivist, deductive

Experimental designs

Survey mode = delivery of survey


Questionnaire interviews/structured - disadvantages = resources, social desirability, differential interviewer effects


Paper self-completion questionnaires: no social desirability, no interviewer variability, better responses to sensitive questions, resource light. Disadvantages = high level of literacy needed, need to be shorter, lower completion rates.


Online self-completion questionnaire: more attractive formats, routing programmed as automatic, relatively easy, fast and cheap. Disadvantages = practicalities, IT literacy


Asking the right questions: one floor can make entire datasets invalidate; careful design is required.


Harmonisation = has what attempting to measure been measured before? Principles of replicability


Closed questions with clear language.

Define ambiguous terms and phrases.


  1. Qualitative interviews


Jacques-Alain Miller - against surveys

Ann Oakley - surveys are dehumanising, exploitative and hierarchical.


Qual research much more flexible and messier

Encouraged to stray away from script, probe to help understand further. Enables perspectives of participants to emerge, inductive production of theory. Narrative driven.


Unstructured interviews

Semi-structured - most common. Used themes but flexible approach

  • interview guides

  • Start general, then zoom in. Naturalistic

  • Icebreaker usually a good idea

  • Location is important.

  • Pilot interview guide

Fast mental reasoning needed (mason, 2002)


Some more methods are complemented as semi structured interviews are often viewed as overused.


Observational methods: structured observations


Anthropologists say Qual interviews are not reliable observations.


  1. Structured observations

A method for systematically observing behaviour of individuals. Leads to quant data. Grounded in positivist theory.

Involves explicitly formulated rules for observation.

Codes represent indicators, need to be clearly focused and closed.

Sampling:

Representative of those being studied, must be random, probability sampling, little bias as possibly

Size doesn’t matter,it’s how we get it. Probability sampling is realistically difficult.


Pros:

Analyses potential gaps between stated and actual behaviour, unconscious habituation.

Scientific approach

Cons:

Consistency

Reactive effect

Coder fatigue

Imposition of the coding framework


  1. Participant observation and ethnography


Generate theory by use of data analysis using Qual methods.

Ethnographic research = immersion in group being studied. Listening and engaging. Developing understanding. Broad social concepts.


Ethnographic field notes extensively. Writing up is part of the process of understanding. Enables better understanding of culture and society.


Participant observation is more modest approach.


Sampling with ethnography and participant obs:

Strategically in relation to RQs = purposive sampling

Convenience sampling = what you can get


Accessing groups can be hard, permission from senior positions. May need to negotiate a research bargain.

Fieldnotes need to be:

Done ASAP, vivid and clear, substantial and numerous continuous. Collection and analysis throughout.


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